Georgia Cannon
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RY Brickworks: Closing the loop between digital and physical

Client • RY
Photographer • Cathy Schusler

 
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The jumping off point for RY.com.au’s first bricks and mortar store was to consider the space as a gallery.

Colourful products are grouped together as single, framed elements within the space much like a colourful, abstract canvas hanging on a gallery wall.

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Beyond the retail area visitors will discover a discreetly tucked away boutique salon and beauty treatment space.

Customers can enjoy face-to-face interactions that engage all of their senses whilst, at the same time, logging on to the website for more detailed product information, reviews and click and collect services.

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