Trying Not To Match

Trying Not To Match is the brainchild of super talented creatives Jess Hooper + Jacob Zinman-Jeanes. I'm not entirely sure how I first stumbled upon their little piece of sartorial wonderment but I'm so glad that I did!

'When we finished a bottle of wine' Photo: Trying Not to Match

'When we finished a bottle of wine' Photo: Trying Not to Match

Copy / content editor + internet enthusiast, Jess, met graphic designer + illustrator, Jacob, when they both started working at the same company around four years ago. Along with their German Shepherd, Lando, they've been chronicling their sartorial choices against a lovely OSB backdrop in their home.

'We're both pretty into fashion (to the detriment of our respective wallets), + thought it might be fun / interesting to catalogue what we wear everyday,' says Jacob, 'We started out with the intent of just keeping it up for a month. Things have now spiralled out of control. Who knows when we'll stop... maybe never.'

'When Magritte took our photo' Photo: Trying Not to Match

'When Magritte took our photo' Photo: Trying Not to Match

'When it rained all morning' Photo: Trying Not to Match

'When it rained all morning' Photo: Trying Not to Match

'When we desaturated' Photo: Trying Not to Match

'When we desaturated' Photo: Trying Not to Match

'When we took a long weekend' Photo: Trying Not to Match

'When we took a long weekend' Photo: Trying Not to Match

One of my favourite things about the images (apart from the odd sneak peek of colourful socks) is the Yves Klein Blue scrawl obscuring Jess + Jacob's faces. I asked whether there was any particular impetus for this device + Jacob said, 'I like the idea of anonymising outfit photos. It feels like there's ore to it than just keeping your face out of the photo - an interesting visual sensibility + atmosphere.' Jess was a little more pragmatic in her explanation saying, 'I make stupid faces'. Either way it works for me!

If you'd like to see more of Jess' work pop over to her website Small, but effective.

You can also find some of Jacob's work over on his website Jacob Zinman-Jeans.

'When the dog had it up to here' Photo: Trying Not to Match

'When the dog had it up to here' Photo: Trying Not to Match